I like a lot of detail in reviews, particularly about how that individual person felt about it (versus technical information, like measurements), since that's not something you can read from a list of specifications or easily find elsewhere. I really appreciate it when the person notes their own personal preferences, since that allows me to gauge how similar to me their tastes are--for example, if someone says "I don't like very powerful toys, so this was right up my alley!", I know that it's probably not something I'm going to be interested in, even if the average rating is 5 stars. People have different tastes, & a product that rates 5 stars with one reviewer may be hated by another simply because one prefers more thickness, or stronger vibrations, or has a different anatomy.
As a side note, thanks to everyone who posted in this thread--I found it really helpful for improving my own reviews!
EDIT: Oh, and I forgot to mention: I love when reviews include photos of the item with other objects, like a tube of Chapstick or a stapler. I'm really bad at envisioning things just from reading the measurements (even the life-sized photo throws me off sometimes, though it is very helpful!). It really helps me get a good idea of the size in my mind.
As a side note, thanks to everyone who posted in this thread--I found it really helpful for improving my own reviews!
EDIT: Oh, and I forgot to mention: I love when reviews include photos of the item with other objects, like a tube of Chapstick or a stapler. I'm really bad at envisioning things just from reading the measurements (even the life-sized photo throws me off sometimes, though it is very helpful!). It really helps me get a good idea of the size in my mind.