ALWAYS. My partner and I are very health conscious, we ALWAYS read ingredients on everything we eat, and we eat as much organic as possible on our budget. We also don't buy foods sold in bad-grade plastics, luckily organic companies are pretty good about that.

I tend to pay more attention to the nutritional information than the ingredients list.

i always look

I don't *always* read labels, but I do pretty often. I've been doing it for quite some time. One instance that sticks out in my head is when I bought some tea from Teavana and noticed it tasted...wrong. Flipped the package over and found that it was full of fake flavorings.

I usually have to check for everything thanks to food allergies. I'm also trying to make a conscientious effort of eating a bit cleaner.