In an economy where it’s tough to get any sort of work, let alone find a job that will allow one to pay off massive loans, it’s no big surprise that a website that makes it easier for young, college women to “date” rich, older men would take off.

The latest of these is SeekingArrangement.com, which describes itself as “the premiere website for sugar daddies, mommies and babies,” seems to make it relatively easy for those with compatible interests—one in company, the other in money—to get together. Owner Brandon Wade says that the number of college students using the site is booming says the Daily Mail. That story includes an AOL video interview (below) with a young woman who graduated in 2009, saddled with enormous debt, who gets an “allowance” of $1k a day from the man she met on the site. Wade even has a eBook on Amazon: “Seeking Arrangement: The Definitive Guide to Mutually Beneficial Arrangements.”

So that’s why the uber-rich want to create a huge, permanent underclass: better pickings.

One potential problem with the site, though is that it could be pretty easy to tag a sex-for-money relationship as prostitution. Las Vegas attorney Allen Lichtenstein says nay: it’s more murky than that, because if a relationship is ongoing and involves more than just sex you can’t necessarily classify it is prostitution. Agreed.

How about “prostituition”?