Branding
“With so much drama in the L-B-C
It’s kinda hard bein Snoop D-O-double-G
But I, somehow, some way
Keep comin up with funky ass shit like every single day
May I, kick a little something for the G’s (yeah)
and, make a few ends as (yeah!) I breeze, through
Two in the mornin and the party’s still jumpin’
cause my momma ain’t home
I got bitches in the living room getting’ it on
and, they ain’t leavin til six in the mornin (six in the mornin’)
So what you wanna do, sheeeit
I got a pocket full of rubbers and my homeboys do too
So turn off the lights and close the doors
But (but what) we don’t love them hoes, yeah!
So we gonna smoke a ounce to this
G’s up, hoes down, while you motherfuckers bounce to this.”
From “Gin and Juice,” by Snoop Dogg
As the 1980s drew to a close, many people came to the conclusion that maybe greed wasn’t so good after all. Baby boomers had gone bust, passing the buck and the ball to Gen X—who fumbled it spectacularly. Yeah, we were ashamed of ourselves for a minute there, weren’t we? But then, old habits kicked in hard, and like any good high, this time, with new, more pernicious permutations.
If the 1980s was the decade of greed, the ’90s was the decade of consumption. If the ’80s were all about excess, the ’90s were about turning everything—and we do mean everything—into a commodity that could be bought, sold, and most importantly, branded. Marketing tie-ins glutted airwaves, media outlets, and retail stores with more and more stuff that a minute before you’d never heard of, but a moment later, suddenly felt you couldn’t live without. Hummers took to the highways, guzzling gas and expelling a funk of entitlement that stank to high heavens. Talk about bad blowjobs….
The Gulf War was in high gear, and technology was advancing full-throttle. Personal computers became increasingly affordable and ubiquitous. The Internet (hard to believe we ever lived without it, right?) was expanding more exponentially than a mutant radioactive 50-foot Al Gore in and old sci-fi flick. The implications of this combo punch were, to say the least, staggering. According to www.thepeoplehistory.com, in 1991, when the World Wide Web made its debut, its growth was unprecedented, “with users multiplying at the rate of about 3,500 times a year; by the year 2000 there were an estimated 295 million users on the Internet.”
The impact of the Internet on sex and fashion is impossible to quantify or qualify. For many riding the newly constructed information über autobahn, the first exit to get off at—and off on—was a scenic little burg known as Booty Call. Online sex offered the freedom of anonymity and the ability to express one’s inner kink without fear of discovery or reprisal. If this wasn’t Deus ex machina, it was at least Genesis in cyberspeak.
Meanwhile, traditional retailing found itself both complemented by and competing with online outlets dubbed e-tailers. And on the news front, fashionistas and their followers could transmit trends from the runways of Paris, Milan and New York to a global audience quicker than you can tweet Calvin Klein. (Fast-forward to the current day, and a brief scan of the landscape reveals that this one not-so-innocent innovation has all but killed the print media dinosaur—including a slew of decades’ revered fashion magazines.)
Other geek-enhanced advances of the decade include the Sony Playstation, stem cell research, cloning, genetic engineering/genetic modification, Global Positioning Systems (GPS), Smart Bombs, TV V-Chips, MP3 players, PDRs, DVD, DVRs, digital cameras, Multiplayer Online Role Playing Games (MMORPG) and, lest we forget, Totes and the George Foreman Grill—oh, and by the way—“You’ve got mail!”
The age of instant gratification was at hand—literally—just a few clicks away on your keyboard. But just as the relentless stream of invention begat an inevitable plethora of obsolescence, the seeming world without end would find itself at the limit of its tether when the dot com bubble burst by the decade’s end.
It’s kinda hard bein Snoop D-O-double-G
But I, somehow, some way
Keep comin up with funky ass shit like every single day
May I, kick a little something for the G’s (yeah)
and, make a few ends as (yeah!) I breeze, through
Two in the mornin and the party’s still jumpin’
cause my momma ain’t home
I got bitches in the living room getting’ it on
and, they ain’t leavin til six in the mornin (six in the mornin’)
So what you wanna do, sheeeit
I got a pocket full of rubbers and my homeboys do too
So turn off the lights and close the doors
But (but what) we don’t love them hoes, yeah!
So we gonna smoke a ounce to this
G’s up, hoes down, while you motherfuckers bounce to this.”
From “Gin and Juice,” by Snoop Dogg
As the 1980s drew to a close, many people came to the conclusion that maybe greed wasn’t so good after all. Baby boomers had gone bust, passing the buck and the ball to Gen X—who fumbled it spectacularly. Yeah, we were ashamed of ourselves for a minute there, weren’t we? But then, old habits kicked in hard, and like any good high, this time, with new, more pernicious permutations.
If the 1980s was the decade of greed, the ’90s was the decade of consumption. If the ’80s were all about excess, the ’90s were about turning everything—and we do mean everything—into a commodity that could be bought, sold, and most importantly, branded. Marketing tie-ins glutted airwaves, media outlets, and retail stores with more and more stuff that a minute before you’d never heard of, but a moment later, suddenly felt you couldn’t live without. Hummers took to the highways, guzzling gas and expelling a funk of entitlement that stank to high heavens. Talk about bad blowjobs….
The Gulf War was in high gear, and technology was advancing full-throttle. Personal computers became increasingly affordable and ubiquitous. The Internet (hard to believe we ever lived without it, right?) was expanding more exponentially than a mutant radioactive 50-foot Al Gore in and old sci-fi flick. The implications of this combo punch were, to say the least, staggering. According to www.thepeoplehistory.com, in 1991, when the World Wide Web made its debut, its growth was unprecedented, “with users multiplying at the rate of about 3,500 times a year; by the year 2000 there were an estimated 295 million users on the Internet.”
The impact of the Internet on sex and fashion is impossible to quantify or qualify. For many riding the newly constructed information über autobahn, the first exit to get off at—and off on—was a scenic little burg known as Booty Call. Online sex offered the freedom of anonymity and the ability to express one’s inner kink without fear of discovery or reprisal. If this wasn’t Deus ex machina, it was at least Genesis in cyberspeak.
Meanwhile, traditional retailing found itself both complemented by and competing with online outlets dubbed e-tailers. And on the news front, fashionistas and their followers could transmit trends from the runways of Paris, Milan and New York to a global audience quicker than you can tweet Calvin Klein. (Fast-forward to the current day, and a brief scan of the landscape reveals that this one not-so-innocent innovation has all but killed the print media dinosaur—including a slew of decades’ revered fashion magazines.)
Other geek-enhanced advances of the decade include the Sony Playstation, stem cell research, cloning, genetic engineering/genetic modification, Global Positioning Systems (GPS), Smart Bombs, TV V-Chips, MP3 players, PDRs, DVD, DVRs, digital cameras, Multiplayer Online Role Playing Games (MMORPG) and, lest we forget, Totes and the George Foreman Grill—oh, and by the way—“You’ve got mail!”
The age of instant gratification was at hand—literally—just a few clicks away on your keyboard. But just as the relentless stream of invention begat an inevitable plethora of obsolescence, the seeming world without end would find itself at the limit of its tether when the dot com bubble burst by the decade’s end.
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