There are, by our count, just over one bazillion women, and quite a few men, who earn a living or pick up a few extra dollars on the side by taking off their clothes online. Stripping, chatting, indulging the fantasies of clients—sure, it sounds like it could be fun, and we’re told it sometimes can be.

But when it’s about making the rent and putting food on the table, let’s face it, this is work. How does one get clients? How does one stand out from the crowd? Most sex workers, online or off, spend more time marketing than they do with clients. Because it’s not like the New York Daily News is going to do a big feature on their work, including photos and video and a link to their web site.

Oh, wait. Yes, it’s exactly like that for 24-year-old computer programmer Sarah White, who calls herself The Naked Therapist.

Actual therapists aren’t buying: “She's using the word therapy here, but I don't consider this therapy,” Diana Kirschner, a New York-based clinical psychologist, told the Daily News. “I consider this interactive soft-core Internet porn.”

Maybe. We’re not judging. Mostly, we think Sarah has some serious gift for marketing herself. Not so long ago, she was just The Naked Coder, one of wired.com's sexiest geeks of 2010.