Over the last few years, there have been a number of websites claiming to be “The Facebook of Sex,” and they’ve all pretty much been wannabes. Until today, it seemed like EduHookups.com, a site that has been growing on college campuses since March, had as good a claim on the honor as any.
However, head over to EduHookups.com right now and you'll see that the site has been sold. Apparently, security on the site may have been an issue. Users were promised anonymity. According to the site news, they are effectively restarting from scratch.
“… eduHookups will be continuing under new management. Effective May 23rd, 2011, all user data generated to date (posts, private messages, etc.) will be reset in the interest of privacy and security. The registration system will be re-enabled, and all current members will need to re-register.”
The domain was sold on eBay for $1,000, which seems awfully low for a site that was getting a lot of publicity and traffic. On the EduHookups Facebook page, an administrator has only this to say: "The simple answer: As college students, we no longer have the time nor resources to maintain and expand the site," which seems to raise more questions than it answers.
Just as was the case with Facebook a few short years ago, EduHookUps.com has been growing virally by expanding only through universities—you need a .edu email address from select colleges in order to sign up. The website was launched in March at the University of Chicago and quickly expanded to include Ohio State, Penn State, Boston University and Harvard. The creators of the site said earlier this week that EduHookUps will be including all credited, four-year universities in the United States by the end of the academic year.
Just today, the Stony Brook Press reports about the arrival of EduHookUps.com at SUNY-Stony Brook in a story headlined, It’s Like Poking, But in Real Life.
First the universities, then the world? That's what we thought. But now, who knows?