Women have all kinds of tricks to highlight our fabulous breasts: Water bras, Wonder Bras, underwire and other contraptions that cross over, lift and separate can make us look like our boobs are on the moon while the rest of us is here. But what if a guy wants a little support for those pendulous bits he’s constantly having adjust but never gets to show off a little?

We’d never heard of Cocksox “enhancing underwear” until the Frisky took note of them, inspiring us look further into their drawers. We found a nice piece on Racked investigating these “pouches that are designed to support a man’s junk.” Rack interviews creative director Nadiah Kanawaty, who says Cocksox’ clientele includes men from all walks of life, from cyclists to clergymen to media personalities “and most of all, regular guys who like to go about their day with a sexy secret in their trousers.”

How secretive it is when the aforementioned junk look like it’s either rock hard, full of helium or is giving directions? We’re not sure but the website is a pleasure and we like that Nadiah’s created a “carnivore” line consisting of leopard prints … and that everyone resisted making a “meat eater” joke.

We like the look of Cocksox. Women have long been able to give men a preview of what they have up top … now the guys have the same opportunity. Plus, now they always have a place to hang their jackets.