I loooove heated lube, and I hate being cold, so I was very dubious about trying this cooling lubricant. JO has great quality stuff, though, so I figured why not. If I end up not liking it, I can gift it to someone. The bottle is a great size for the price, very clean looking, not obnoxious like some canisters can be. I got the water-based in order to use it on toys safely. Trying it out in play, I was pleasantly surprised! It's more of a menthol-type feeling, not quite 'cold'. And that is a very pleasurable feeling. Also long-lasting.