Overview:

Organic - It's vegan, contains "certified organic botanical extracts of Green tea, Hibiscus, Flax and Sunflower seed, and Aloe vera", and is free of petroleum, glycerin, and parabens. All of this means it's better for you, better for the environment, and hypoallergenic.

Consistency - It's thick enough to stay in place (no dripping all over the place!), but not a gel or a paste which means it's easy to spread around to anywhere you need it. I also like the fact that it has a creamy white color that blends in with your personal lubrication.

Smell/Taste - It's fragrance free (if anything, it smells faintly flowery/earthy) and tastes slightly bitter with a sweet aftertaste according to my super-taster girlfriend.

Water Based - Again, the fact that it is water based makes it perfect for silicone toys, but the fact that it is a thicker water lube means it doesn't run all over the place like some can.

Easy Clean Up - It washes off toys easily and quickly with little residue, and also doesn't slowly ooze out of your orifices for days like some persistently sticky lubes.

---
Packaging:
I really like the packaging on this lube. It's clean, simple, easy to use (the cap opens and closes easily), and doesn't scream "I AM LUBRICANT. MY OWNER HAS SEX." (always a plus for traveling or leaving things out). The company is also working towards 100% recycled bottles and labels.

---
Notes For Use:
The only issue I've had with this lube is that it does dry out if you leave it in the air for too long, so I suggest lubing up immediately before you plan to begin. If you are planning on using it for anal, I would also use more than you would normally for the same reason as above.

I've had only positive experiences with this lube. Sometimes you do need to use a little more than you would with a non-water-based lube, especially for anal or if you are concerned with it drying out, but I've had a small bottle for some time now, and it's still half full. That having been said - if you need lube every day, you'll probably use it up faster.