I've always been one to appreciate clever advertising, and this lubricant certainly has one of the catchiest marketing ploys I've ever encountered. Slippery Kitty! is a water-based lube|Water Based Lubricants: Slippery kitty! that boasts it will be “safe on condoms, slippery on skin, and sexy on you.” I admit being drawn to it initially based solely on the cleverness of its name, but I was happy to learn that the actual product was just as brilliant. This little bottle that can amuse in more ways than one!

The packaging itself is discreet, which I appreciate, because I don't see why my lube should feel the need to advertise itself in my bedroom. After all, I already know what I purchased. The back label sports flirty directions (Open. Squeeze. Massage. Purr.) and points curious owners to the free sex tips available at their website. I went ahead and gave the page a cursory glance; available topics range from hot Valentine's Day gambits to methods that will ensure healthy sex during pregnancy. Simply plug in your e-mail address, click the appropriate button, and the guide is sent straight to your inbox. It's guaranteed to be totally private—they won't share your e-mail with anyone.

I gave the contents a sniff when I ripped off the bottle's inner seal and was pleased to find it nearly scentless. There's a faint hint of aloe, and a slightly sweet tone overall, but nothing to overpower the nose at an inopportune time. There's a flavor associated with it, also sweet, but very subtle. A test squeeze onto my fingers verified that it was indeed slippery, going on smooth and even, with the initial consistency of a hand gel. Putting it through its paces revealed that it was also versatile; it does well for personal use as well as any sort of sex you desire. Thanks to its aloe content, it becomes ever so slightly sticky on skin as it starts to dry, but not enough to be unpleasant or to distract from the issue at hand. As for its endurance, a little goes a long way, and it will keep with you till the end. In fact, you may forget it's even there. Clean-up is easy, as well—a few quick wipes, and it's like you never put it on.

Though obviously marketed toward women, it will work flawlessly for anyone with a good sense of fun. The only thing it won't do is act as a contraceptive, so make sure you supply your own form birth control if desired.

I still like it, but I don't buy it. There's not much in a bottle, and I kept forgetting to order more and running out at the least opportune moments. Feed the pets, sure, feed me and shower, yes, go to class, sometimes, sleep, occasionally, write the term paper and buy more lube? Whoops. Granted, sitting here writing this review, I'm thinking I might nab another bottle. Consider that proof that it's an amazing lube, it just needs some limitations because of how much comes in a bottle.

So here's my revised usage scenario: if you're using this for toyless sex or solo play, purrfect. (I'm sorry; I had to.) But if toys are involved, choose a different lube, or you'll burn through these bottles too quickly!