I've been looking for a water-based lube that would be thick enough for anal play without drying up quickly. I bought this product with the assumption that this would be a thicker counterpart to Lelo's Personal Moisturizer (LPM). Because it turned out to be very thin, I would say to use this for anal play you would need a lot rather than a pump or two. On the other hand, like the LPM, ONO does mix well with natural fluids which makes it good for vaginal penetration and to possibly soothe irritation after rough play. Because I avoid glycerin and parabens in my lubes, this is a good choice for those like myself who are sensitive.

When I first saw that this was marketed as a moisturizing balm, I wrongly assumed that the ONO Intimate Moisturizing Balm would be thicker than Lelo's Personal Moisturizer (LPM). Instead it's about the same viscosity, thin and smooth. The pump action of this water-based lube is its greatest flaw in my opinion. I expected a small, consistent amount. Instead it comes out in a large glob that usually drips down my finger before I get the chance to apply it. Sometimes I'll press down on the pump, and a little extra comes out. I am used to the pump action of the glass LPM bottle, so this might not be as big of a concern to others.

The ONO Intimate Moisturizing Balm uses the exact same list of chemicals as Lelo's Personal Moisturizer. Not very surprising because both are made by Lelo. To read my breakdown of those chemicals, read this review. What was surprising was that the ONO lube's aloe vera smell was much more potent in comparison.

My favorite attributes of this lube are that it doesn't irritate, and it doesn't stain my bedding. However, it is juxtaposed by how quickly it is absorbed. It is compatible with all toys while at the same time not thick nor long lasting enough for anal play.

The bottle is somewhat discreet because unless someone reads the small white writing saying "intimate moisturizing balm", the ONO brand does not exclaim lube. It can be even more discreet if you peel off the label. I included the pic to show how the tube compares to other lube bottles.

All of the similar products are glycerin and paraben-free water-based lubes.

I had bought this hoping that it would be thick and long-lasting enough for anal play. However Lelo's ONO lube is not very suitable because it is thin, and the plastic bottle isn't as nice as the glass bottle I have. I should've known better, but I was hopeful that because I liked Lelo's other lube that maybe this one would be just as good. I won't be buying this again.