Maximus is the Cadillac of water-based anal lubricants. It lasts an incredibly long time and it's so nice and thick that it holds up to even the dryest of uses. It does not, however, absorb into the skin well. I tried rubbing it into my skin over and over but it never seemed to dry up. I was left with a residue that reminded me of lotion that doesn't want to absorb completely. This staying power is great because that means it will work well even when it's started to wear thin but it's not so great if you're in a hurry and have no time to wash off the lubricant. This is definitely a lubricant that needs to be washed off. A damp rag should clean it off nicely but you might want to use soap to really feel clean. Because it's a water-based lubricant, it's not likely to work well in the shower so stick to silicone-based lubricants for this purpose. Also, spit or water seems to do more to wash it off than reactivate it so if it starts to dry, you're better off just reapplying it.
I did a few tests to see how long the lubricant lasted and I was not disappointed. For each of these tests, I used a small pea-sized drop so remember that your mileage will vary when you use a larger amount. In these particular tests, a larger amount will probably result in longer times. Whether exposed to air or in a closed environment, even just a drop of Maximus seemed to last a good while. This says to me that using the regular amount that you would normally use should result in a lack of a need to reapply.
The first test I did was to put a pea-sized drop of lubricant on the back of my hand and rub it vigorously in a large circle to see how long it took before the lubricant evaporated and/or absorbed into my skin. This test was meant to show how the lubricant would hold up in open-air situations, such as with jacking-off. It never did evaporate, as I stated before, but it took about two (2) minute and forty-five (45) seconds before it felt too dry to be effectively useable.
Open-Air Test
Test Time: 2 minutes and 45 seconds
The second test I did was to put a pea-sized drop of lubricant on my palm and enclose my hand, rubbing one finger on it vigorously back and forth to see how long it took before the lubricant evaporated and/or absorbed into my skin. This test was meant to show how the lubricant would hold up in closed-air situations, such as with vaginal sex. Again, it never evaporated and after five (5) minutes, I gave up. It was still quite slick and usable at this time so I assume that it could last a while.
Closed-Air Test
Test Time: 5 minutes - Still slick
Vaginal Sex
Maximus is not really a lubricant meant for vaginal sex. Don't get me wrong. It could excel at this activity, just as it does others, because it's thick and long-lasting. However, it feels so slimy and thick in my vagina that I can't really enjoy any sex that has this lubricant involved. Some might not mind the thick consistency, however, so if you think you're the type who could handle something this thick in your vagina, by all means, get Maximus and try it out for this purpose. You definitely shouldn't have to reapply, even if you change positions frequently, so long as you use enough lubricant to begin with.
Anal Sex
Anal sex is the reason for Maximus's existence. It is during this activity which it truly excels. Even those who are new at anal should have little problem with Maximus. The slimy consistency is a God-sent in this particular activity and the struggle and pain that sometimes comes with anal sex should be much better with this lubricant. It may be a bit hard to clean up afterwards but because it has such a great performance, it should be well worth it.
Oral Sex
As stated before, Maximus has a slight taste. It has some long-named ingredients in it that I'm not sure if they're safe to ingest or not. I'm going to assume that they are, overall, but this definitely isn't the lubricant you want to use for dedicated oral sex, especially considering the weirdly-sweet flavor. I would get a flavored, edible lubricant for oral sex and save Maximus for what it's good at. If you wiped off the area and started oral sex, however, you should be fine. The taste isn't entirely horrible and it should be safe, as long as you are not allergic to parabens.
Toy Sex
If you can stand the feel of Maximus, it's great for toy insertion. Most of my toys are not girthy and have uncomplicated shapes so they're easy to slip in with just my own natural lubricant. However, some have more drag to them and have sharp curves (like the Xtreme Pack G-spot Bullet) that make insertion difficult or impossible without some help. This lubricant eliminates that discomfort and difficulty. When I used it vaginally with the Xtreme Pack G-spot Bullet (which I can normally not even insert), I barely felt it as it slipped inside. One application should be all you need for most toys. You may require more than one application, however, if you use extremely porous toys that absorb lubricants more than other materials. This is especially true for masturbators since masturbators tend to be made of porous materials and the lubricant used with them is exposed to air more than with insertable toys.
Masturbation
Maximus is also great for masturbation, both vaginal (if you can get past the consistency) and penile. Most of the lubricants that we have tried for penile masturbation have been a flop. They dry out too quickly because of the friction and the exposure to air. Maximus, however, lasts long, even when exposed to the air, so it's a great lubricant to use for jacking off. You may need to reapply but overall, Maximus would be a good purchase for you if you're looking for a lubricant to serve this purpose.