The Bottle
This is a rather simple bottle design. Naturally the first thing you have to do is unscrew the entire top so you can remove the little seal inside. From then on it's just a matter of partially unscrewing the top half of that, to open a little hole in the tip for the lube to get out.

The Lube
The lube itself is somewhere in the middle of runny and thick. It's a water-based one, so it looks like water, but just a bit thicker. Thankfully the texture is silky smooth. It's designed to be a cooling lube for use with masturbation or a masturbation sleeve. Though of course, you aren't limited to using it in this fashion.

In terms of taste...don't. I tried a bit on my tongue, and while it does have a fruity smell, the taste is just awful. It's hard to describe exactly, something like a bitter mixed with a mint flavor. So I really wouldn't recommend using this on yourself if you have any oral sex planned. There are better lubes out there for that purpose.

With a Sleeve
The tip makes it a great design to insert into a pocket pussy or masturbation sleeve in order to get some up inside the item. You can then pull it out and smear the cap itself around on the entry to use any excess that might be on it. It does cool for a while during use, I noticed that almost immediately. Though unfortunately the sensation doesn't last that long. Maybe a minute or two is all I could really tell. Which was a little disappointing.

With a Vibrator
My first night using this lube, I had it with a little finger vibe. I smeared some on it and inserted it and left the vibe humming away as I settled in to watch from the dvd Fly Girls. It didn't take me long to feel as if it was warming inside my anus, rather than having the cooling effect as listed. Which was a pleasant surprise. Since I have yet to suffer any ill effects from it, I'd say it was a nice little bonus for the lube.