I've heard other people saying they don't like the way this stuff tastes. While I wouldn't plan on consuming it if it wasn't off another person, I think the flavor is quite impressive considering what this product is used for. I didn't find the sensory effects of it to be as pleasurable as some others, like Sliquid or Shunga, but I think the combination of stimulation and flavor make this an overall great product and a lot of fun for partner use.