This cleaner does its job - and well. I have used it on all of my toys (all of which are silicone), and it leaves them clean (with limited scrubbing or effort), beautifully shiny, fresh smelling, and bacteria-free. The most exciting part of the cleaner, however, is that it moisturizes and protects your toys in a way that isn't bad for the users either.

Two other pluses are its consistency and smell.
1) It is a thick gel, meaning that you can use a little bit (so the bottle, though small, lasts a looong time) and direct it where you want (in case your toy isn't entirely water-proof). It is also water-based, and rinses off beautifully, leaving no residue or obnoxiously strong scent. That having been said, you do have to wash it off, unlike some that you can just spray on and leave.
2) It smells deliciously clean - kinda like fresh laundry scent, but for your toys.

My main complaint, however, is the container. Although it is an attractive container, it has it's issues: it isn't entirely discrete (it says "Toy Cleaner" on the front in small letters) and the top comes off if you pull it too hard, and although it is easily snapped back on, its kind of annoying to deal with. The other negative aspect of the container is that you can't store it on its head (upside down), so when you are running low on the cleaner, it is difficult to get the gel to move down towards the cap.

Here's the ingredients off the back:
Active ingredient: Triclosan - antimicrobial.
Inactive ingredients: Acrylate Copolymer, Ascorbyl Palmitate, Cellulose, Chromium Hydroxide Freens, Cocamidopropyl Betaine, Coco-Glucoside, Disodium EDTA, Fragrance, Glycerl Oleate, Hydroxypropyl Methylcellulose, Iron Oxides, Lactose, Mannitol, Methylchloroisothiazolinone, Methylisothiazolinone, Polyquarternium-7, Propylene Glycol, SD Alcohol 40, Sodium C14-16, Olefin Sulfonate, Sodium Hydroxide, Sodium Laureth Sulfate, Tocopheryl Acetate, Water.

I've had this cleaner for a while and it's still doing the job! The best part is how little you need to use to do the job, meaning I still have quite a bit left even 6 months later.