Fresh Fiore ("flowers") is a creamy body wash from the Italian-inspired luxury beauty line, Principessa Beauty. This sulfate and paraben-free cleanser lathers up nicely and smells positively angelic. It's used to cleanse the body, except for the face and hair. Individuals with fragrance allergies and/or skin sensitivities may want to pass on this one; however, for the more eco-conscious user, this product has recyclable packaging (if your location recycles this type of plastic) and the company does not test its products on animals.

By no means is this product "all natural", but it does contain many beneficial ingredients such as: emollient Shea butter; vitamins (B5 and C); a variety of fruit and vegetable extracts (olive, carrot, cucumber); and several organic ingredients (aloe juice, sunflower seed oil, green tea, linseed, pomegranate, olive fruit, Macrocystis Pyrifera Extract, Morinda Cirtrifolia Extract).

The product is a creamy wash, not one of the gel variety, meaning that it is more opaque and pearly in appearance. It's tinted a light pink color which just makes it all that more feminine. It's not too watery and will ooze out of the tube slowly if left uncapped.

Principessa beauty products are scented with their own signature fragrances, all of which are soft, sexy, and feminine making them ideal for everyday use and/or for that special occasion. Fresh Fiore Creamy Body Wash is a blend of delicate florals scented with "ISOLINA", which means "little island". The top notes are violet and mimosa, the middle notes rose petals & neroli, and bottom notes heliotrope and precious woods (along the lines of balsam, cedar, sandalwood, etc.). The foremost noticeable scents upon dispensing the product appear to be the violets and the rose petals, and then it becomes more woodsy after bathing. Either way, it's not too fragrant to the point of being nauseating. The company does a wonderful job of softening all their fragrances to the point where they smell somewhat "powdery" and more delicate.

Unless this becomes your everyday body wash, the generous size will last quite some time. The best way to use this is to dispense a small amount (nickel to quarter size) on a mesh body pouf, lather it up with some water, and wash away. Overall the performance is as expected as with any body wash. This one will leave the skin feeling soft and fresh.

The pretty pink tube contains 8.5 ounces of product. There is no safety seal over the dispensing hole, which would help to prevent any accidental leakage during shipping. The tube can stand alone on the flip top cap, which, by the way, needs to be closed tightly (you must hear an audible "snap") to ensure it's closed, otherwise it's bound to leak.

I love the scent of this product. As I mentioned in my other review of the Bellina Box, this isn't as strong as the scents you'll find at the big mall bath & body shops that are over-perfumed to the point of making me want to run out of the store. This one is very girly, soft, and sensual.

Unfortunately, for me the price is a deterrent to using this an an everyday product, but it's well-worth it for when I want to smell extra special.