I am a bit of a germaphobe, so toy cleaner is a must for us. When toys can be boiled, I do so, but only on a regular schedule, so this is used after every use. It's also great for toys that can't be boiled.

I spray my toys and let it sit on there for 15 minutes before washing it off. It allows all the anti-bacterial agents to really work. It washes off super easy even on toys with a ton of texture. I had to wash my Frankenstein dildo from Fleshlight which has a ton of texture and detail. It was the easiest wash of it that I had ever had.

It's a good toy cleaner, but it's got an off potpourri smell that reminds me of my grandmother's house, so it trigger not sexy thoughts. It does fade over time, so it's not there when I am actually using my toys. The smell really is my only complaint.

Alternate uses:
I use this to clean my glasses and laptop screen. It works fantastically for both in conjunction with a lint free cloth.

Regarding the packaging, I wouldn't call it discreet. It's got Doc Johnson's logo on it and says in large letters "Toy Cleaner". I mean you could use it to clean other kinds of toys, but let's not kid ourselves. People will know what this is for. I store mine in a big bin in the bathroom that holds all my hair care products, so it blends in nicely, but I don't leave it out when I have company.

On the bottle is the following:
Directions: Simply spray item, but do not drench. Let air dry or gently wipe with a clean, soft cloth.

Ingredients: Deionized Water, Sodium C 14-16 Olefin Sulfonate, Disodium Lauroamphodiacetate (and) Sodium Trideceth Sulfate, Cocamidopropyl Betaine, Propylene Glycol, Triclosan, Citric Acid, Methychloroisothiazolinone (and) Methyllisothiazolinone, Tetrasodium EDTA

The ingredients include things that can be irritants and allergens to some, so always make sure and spot test before using.

I'm still not a fan of the smell. It's a perfectly serviceable cleaner, but the smell makes me so loathe to actually using it. I keep it around as a back up, but it's mostly just an incentive to make sure my normal cleaner never runs out on me without being replaced.