I feel that the best use is for women, however as a man, I am proud to say that I am not afraid to experiment with feminine stuff like clothing and makeup, and I love this for my own personal use. The best occasion to use this for is everyday wear, and as far as I know, there are no allergy concerns with this product or any side effects from using it.

I love the texture. It feels somewhat thick, but doesn't weigh my lips down. It's not too liquid-y, but not too solid, so it makes for easy application. This product feels a tiny bit sticky, but manageable.

As the product describes, there is no distinct flavor or smell. It does not remind me of other brands that I use, such as Victoria's Secret "Shiny Kiss" flavored gloss.

The product lasted me approximately four hours before I had to reapply. All I do is take a moist paper towel and wipe it from my lips when I am done, and it's as simple as that. I love the overall feel of the gloss on my lips, but I'd love some scent or flavor.