Pure Instinct Personal Attractant Cologne is a unisex perfume infused with pheromones to attract members of the opposite sex. When applied the oil mixes with the oils on your skin to create a scent unique to your body. It can be used on its own to create a subtle scent or applied before applying your favorite perfume to add to it. It is best applied, like other perfumes, to the wrists, neck, and other pressure points. The bottle even states for an added treat it can be added to bathwater but seeing as I don't have a bathtub, I haven't gotten the chance to try it that way.

One of the most intriguing aspects of this product is it's ability to change it's scent depending on who is wearing it. Out of the bottle it smells strongly of watermelon but when it is applied the scent will be unique to you. I smell somewhat musky, I've heard of other people talking about smelling floral or fruity, the experience really does vary based on the user!

I must admit, when I purchased this I found myself imagining walking down the street like something out of an Axe add, with guys all jumping out of anywhere just to get close to me, but that obviously isn't the case. This isn't a magic potion in a bottle, no matter what it says, and there is really no scientific evidence to back up its claims. This doesn't mean it isn't a great product. Maybe it works, maybe it doesn't, but I can tell you for sure it's the only perfume I've ever used, almost daily. I like having it on, it makes me more confident and gives me a feeling like no one can say no, plus it smells great! I can say that while wearing it my boyfriend didn't seem any more attracted than normal, but I did notice that my sales were quite impressive at work (but this could also be attributed to what I choose to refer to as my "mad skillz").

Pure Instinct is sold in a .5 Fl Oz bottle but it lasts surprisingly long, I've had it about 8 months and it's only half empty. The bottle itself is made of blue glass with a simple (but not discreet) logo on the front reading "Pure Instinct Sex Attractant Cologne." Attached to the black twist-on cap is a glass applicator that serves its purpose perfectly, although I do worry what will happen when I get to the bottom. Unfortunately the only portion that resembles an ingredient list reads simply "Contains: A generous blend of pheromones and essential oils" which isn't exactly informative. I've never had a negative reaction but I do not have very sensitive skin. Even so, I do find the lack of information a bit disconcerting. After all of this time the outside of the bottle has begin to feel a bit greasy, and I worry that it might leak a little bit, although it should be mentioned that I do travel and have thrown it in a ziploc to bring it with me so it does move around a bit and this may be the cause.

Overall I really like this product as a perfume, but I am disinclined to claim that it does anything more, so I am deducting one star from an otherwise great product.