This cleaner does its job, doesn't leave a foul smell and makes sure your toys are safe for future play. What more could you ask for in a cleaner? It's a water-based cleaner and it looks like a bottle of bath and body works perfume spray minus the obvious Toy Cleaner label.

It's an anti-bacterial cleaner that doesn't have a distinct smell especially after using it on your toys there's not residing smell on the toy. I couldn't ask for anything more of a toy cleaner. Basic, easy, and straight forward. You simply spray your toy with the cleaner, let it sit for a few minutes, then wipe it down with a wet towel or something of the sort, then pat it dry. (You can also decide to do and extra step and wash the toy with soap and water, but that's kind of overkill and an unnecessary extra step.) Voila! You are done! However, if you are intending to use this product for toys which were anally inserted I would take extra care in cleansing the toy, maybe repeat the process a few times before storing it away.
The bottle is very non-descript, it's clear with a plainish white label.

I personally didn't like the obvious label so I ripped it off to look like the rest of my spray bottles so I could put it with the rest of my fragrances and no one would know the difference until they went to spray. I'd then just tell them it was a bathroom cleaning product. They probably won't catch on unless you look extremely uncomfortable explaining this.

The only reasons I can think of for not purchasing this product are if you wanted a very fancy bottle, if you weren't looking for a water-based cleaner, or if you like complicating things by nature. This product is a clear buy that everyone should have since it is so darn easy to use.