A pheromone is a chemical signal that triggers a natural response in another member of the same species. In most animals, the relationship between pheromones and mating is straightforward. Sea urchins, for example, release pheromones into the surrounding water, sending a chemical message that triggers other urchins in the colony to eject their sex cells simultaneously. Human pheromones, on the other hand, are highly individualized, and not always noticeable. Studies have shown that armpit sweat actually contains pheromones. Sexy, right? For the few who would rather not smell like a high school locker room, there is Pure Instinct attract cologne.

According to the bottle, the benefits of wearing the cologne include: elevating confidence, enhancing moods, and awakening the senses. In my experiences wearing it, it has done all of these.

This cologne smells like a mix of alcohol, candy, and Herbal Essences shampoo, but it does have a strange, alluring scent to it. I don't believe that the cologne is necessarily a "partner attractor" in that a partner will be attracted to the smell, but instead a "partner attractor" in that it heightens your mood thus making you feel sexy therefore attracting other people to you. It may be a purely psychological affect, but it sure as hell works.

The first time I wore it around my boyfriend, I felt more playful than usual and my boyfriend noticed. We had some of the best sex we've ever had since using the cologne. See if you can challenge yourself to find different places to put the cologne every time you wear it! My favorite places are the small of my back and the area on my neck behind my ears.

It does leave a semi-oily residue, so apply sparingly. I haven't found it to be irritating or anything, it's barely noticeable.