This product is amazing for women that need to be extra slippery at a moment's notice! It works WITH your natural girly wetness instead of against it like other brands that I have tried. It is long lasting and a small amount goes a long way for me. Premium Jo for Women is latex safe which means that this is also a great choice for couples using condoms. Buyers should note though that it is a silicone based lubricant and therefore not compatible with many sex toys. The product doesn't state this on their label and I think it's information that many consumers might not be aware of.
This product is free of any dyes, fragrances, or flavors which is great for people with sensitive skin or for people that just don't want/need all those bells and whistles.

Let's be honest. Cool packaging, pretty colors, fun smells are all entertaining but if your lube doesn't feel good or it doesn't...well, lube you up, then it's pointless. Maybe it's because this is my first experience with silicone based lubrication or maybe Jo for Women is just really that awesome. I can't get over how great it feels compared to sticky water-based lubes I have used before.
Think of baby oil, add a bit more thickness to it, and take away the baby oil smell and you now have Premium Jo for Women. If pumped directly on the body, the product comes out in small droplets that stay in place until you are ready to disperse them. When pumped on a toy, the lubricant slowly drips, allowing the user enough time to get themselves and the toy in position.
It is not at all sticky or greasy and the thickness is just right. It's sometimes a fine line between feeling like you just poured water on your vagina or covered it in lotion and I think Jo for Women finds the middle ground perfectly.

I don't find that it has any smell at all though I'm sure some might be able to pick up a warm, plastic-y smell if anything.
It's also tasteless but I keep this away from my mouth and wouldn't recommend using this for oral sex. Eating too much silicone might not make your tummy happy, haha.

This lubricant lasts for a very long time, using only a small amount! I have used it several times now on quite a few of my larger (silicone safe!) toys and I am just beginning to see the level of product decrease in the bottle. If you use a lot during play, you will need to wash your fingers afterwards. But for the most part, it just absorbs right into your skin! And you should always be cleaning your toys after use anyway so a washcloth with some soapy water does the trick for clean up.
I love that it comes in a skinny bottle with a pump top. I hate trying to squeeze tubes and then getting too much, not enough, or having the tube fly out of my hand. The pump top makes dispensing the desired amount very easy. Like all lube though, if you try to go back for more with slippery hands, the pump top becomes more difficult. That might be a complaint that some users would have against the product but it's not a deal breaker, in my opinion.

Premium Jo for Women comes in a 4oz skinny, translucent, pink and silver labeled bottle. It is the perfect size bottle because not only does it fit in your hand nicely, it also looks like any other bottle of body splash or mist I have sitting around! It blends in nicely and doesn't scream "Hey! I'm a bottle of anal lube!" on the label. It comes shipped in shrink wrap, no box. Which I appreciate because it's just one less thing to recycle. There are also directions and allergy warnings in multiple languages.
I will say that after the product is opened, the cap is pretty pointless and doesn't snap back on tightly. If you are going to take this product with you on vacation, I think taping the cap on would be necessary to ensure you don't get lube all over the inside of your luggage!

This lube also makes my girl bits super soft! It absorbs right in to my skin and feels nice after shaving!