This gel is designed to increase sensation on your clitoris during solo or couple play. Although the gel is marketed as a clitoral gel, it can also be used for an adventurous guy to increase sensasion on the head of his penis. Because it is water-based, it is safe for use with latex (it's not intended as a lubricant, though). The directions on the tube don't mention this, but if you want to use the gel with silicone toys, the website recommends testing it on a small patch of the toy first. Water-based products typically play well with silicone toys, but better safe than sorry, especially if it's expensive or a favorite. If you have sensitive skin and react easily, this isn't recommended; pregnant and nursing women are directed to ask their doctors first before using it. The directions indicate you shouldn't get it near your eyes or ears (I forgot to wash my hand before rubbing my eyes and had minty-fresh eyeballs for an hour or so - nothing I needed to visit the doctor over, but it's definitely a good idea to avoid doing this). The main ingredient in the gel is glycerine, which has been shown to cause yeast infections in some women. If you're prone to yeast infections, you might want to avoid using this product.

The gel is slippery at first (instructions on the tube tell users to be careful not to spill it on the floor to avoid slipping and falling), but it tacks up a bit and becomes more velvety after it is exposed to the air for a few minutes. The directions suggest you should squeeze a pea sized amount onto your finger, but the gel is a bit too runny for that - by the time you got the cap back on, it's running off the side and is hard to accurately rub onto your fun bits. I found sqeezing it directly out of the tube onto the desired area worked best. I could get the cap back on easily without making a mess, and the gel was where I wanted it for play after I had the tube closed.

Because one of the key ingredients is peppermint, it has a soft minty aroma, and tastes like mint as well. It doesn't taste like chemicals, so if you wanted to engage in oral play after the sensation had worn off, it wouldn't be off-putting (unless you have an aversion to mint).

The gel is supposed to increase sensation for about 25-45 minutes. Aside from my eyes burning (which took a good hour to dissipate), the effect wore off on my lady parts within 10 minutes. It did have a bit of a warming sensation, and (I'm assuming) brought more blood flow to my fun lady bits, which led to a somewhat stronger O. But overall I found the performance disappointing. If you only like mild sensation, this might be enough for you, but I was underwhelmed. There was a distinct lack of "wow".

The gel is supposed to increase sensitivity. It does so, but only minimally, and only for a short period of time.

I have used other arousal gels that work much more effectively. I would only use this if my other had run out and I was seriously bored - it's not something I would put on a "must have" list, or look forward to using. On a side note, KY's packaging for their (now discontinued) arousal gel indicated that it worked for 75% of women. Although Wow doesn't make any similar claims, I'm guessing that the results are about the same, and that not all women or men using the product will have the desired (or any) reaction with the product.