I recently witnessed the new Summer's Eve advertisements and am curious what others think of them. Some of the racially skewed ones seem to have been removed on you-tube.
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1.
Are these Ad's helpful or harmful to the discussion of women's sexual health?(65 posts)
I think This is the worse one. It reinforces the idea that women are nothing but walking reproductive units and our worth is connected to whether men are "fighting" over the use of our "goods".
I didn't think it was too "risque" but I kind of think the ads aimed at African American and Latina women were a bit... racist. I think, for the most part, Summer's Eve has put douches on the back burner (although they still sell them) in favor of washes, ointments and powders.
I'll stick with Sliquid's wash, if I feel I need a special wash for my vagina.
Cobert always makes me laugh. Autumnal Afternoon Dick Scrub, gotta get some!
I think This is the worse one. It reinforces the idea that women are nothing but walking reproductive units and our worth is connected to whether men are "fighting" over the use of our "goods".
To be honest, but not Politically Correct, men have fought over access to vaginas for millenia. As do most male animals. That commercial didn't bother me as much as the racist ones at all.
At least it wasn't someone's hand pretending to be a vagina. I don't know about y'all, but my vagina doesn't have knuckles.
I thought it was in poor taste and very childishly produced. Targeting teens and people of race? IDK, don't use this brand now and definitely would not in the future.
I think that the products that they are selling look pretty bunk. The intro to their website itself didn't bother me really. It's kind of cute and stupid. I wasn't able to view any of the advertising.
Yea, I just think it's stupid because women don't need all those products.
To be honest, but not Politically Correct, men have fought over access to vaginas for millenia. As do most male animals. That commercial didn't bother me as much as the racist ones at all.
At least it wasn't someone's hand
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To be honest, but not Politically Correct, men have fought over access to vaginas for millenia. As do most male animals. That commercial didn't bother me as much as the racist ones at all.
At least it wasn't someone's hand pretending to be a vagina. I don't know about y'all, but my vagina doesn't have knuckles.
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totally agree. The whole hand comparison really sealed the deal for me!
I'm pretty much in constant shock when it comes to a lot of advertising campaigns. Summer's Eve is no different to me than the crap that Axe is spewing or Old Spice or the hundreds of other commercials for intimate products, medication and the like. It's ridiculous. I mean the Luvs campaign with the diaper blowout is probably the most unintentionally disgusting thing I've ever seen in my life and don't even get me started on the Charmin bears.
I think This is the worse one. It reinforces the idea that women are nothing but walking reproductive units and our worth is connected to whether men are "fighting" over the use of our "goods".
advertising makes a point to reinforce sexual and social stereotypes. i blame advertising for a lot of the reasons why our country has yet to move forward. thanks summer eve! never buying you again
I don't buy Summer's Eve products. I feel that such products are a continuation of the legacy of companies selling unnecessary (and sometimes unsafe) products to women by playing on their insecurities about their bodies. If you ever want to laugh and be disgusted at the same time, search out some vintage douche advertisements. The ones from the 50s for Lysol (Yes, Lysol!) and Zonite are the worst. I've seen ones that depicted a husband actually leaving, because his wife didn't maintain her "daintiness" (meaning she didn't douche regularly). The ads basically imply that women who don't use the products are dirty, smelly, and nasty.
Yes, I actually done a post on my blog last year about these types of products. I understand some of them like Summer's Eve is a good thing to use for sensitive skin and all, but the thing that angers me is most of these companies have women believing their vagina's are an unclean thing and that a natural musk is dirty. A vagina is NOT dirty. God actually made cooters with their own acid to help keep away the bad bacteria and to keep things clean. Also a vagina gives itself a bath! It cleans itself. Although we need to keep it clean with soap and water, it is perfectly capable of cleaning internally. Douches are dangerous and are NOT needed. I hate that society sees vaginas as dirty. In most cases, soap and water will keep any odor away unless you sweat or have a lot of hair which can harbor bacteria. I haven't ever had a smell to my crotch. I'm sorry, but vaginas DO NOT ruin marriages! Lol. I'd about bet the husband wouldn't turn down sex with that vagina.
OMG! It angers me so bad that people are blaming vagina's for broken marriages! SERIOUSLY? It's a way of making women believe they NEED these products and by screaming "Your marriage will be ruined" "Your husband will leave!" it puts fear in women and they naively buy the crap! I hope no woman views her vagina as dirty or blames it for her husband leaving. I think it should be outlawed to target women like that.
Yes, I actually done a post on my blog last year about these types of products. I understand some of them like Summer's Eve is a good thing to use for sensitive skin and all, but the thing that angers me is most of these companies have women
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Yes, I actually done a post on my blog last year about these types of products. I understand some of them like Summer's Eve is a good thing to use for sensitive skin and all, but the thing that angers me is most of these companies have women believing their vagina's are an unclean thing and that a natural musk is dirty. A vagina is NOT dirty. God actually made cooters with their own acid to help keep away the bad bacteria and to keep things clean. Also a vagina gives itself a bath! It cleans itself. Although we need to keep it clean with soap and water, it is perfectly capable of cleaning internally. Douches are dangerous and are NOT needed. I hate that society sees vaginas as dirty. In most cases, soap and water will keep any odor away unless you sweat or have a lot of hair which can harbor bacteria. I haven't ever had a smell to my crotch. I'm sorry, but vaginas DO NOT ruin marriages! Lol. I'd about bet the husband wouldn't turn down sex with that vagina.
OMG! It angers me so bad that people are blaming vagina's for broken marriages! SERIOUSLY? It's a way of making women believe they NEED these products and by screaming "Your marriage will be ruined" "Your husband will leave!" it puts fear in women and they naively buy the crap! I hope no woman views her vagina as dirty or blames it for her husband leaving. I think it should be outlawed to target women like that.
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Those ads that Yoi posted are vintage. The companies are simply profiting off of the things women have been made to believe for centuries. Until women educate themselves, these ads will be effective.
I thought the worst thing about it is that they mostly market douching and heavily scented soaps for an area that generally should not be douched or heavily soaped. Not only is that what they did, but they used language that implied not doing so was unfeminine, unclean, unsexy, unnatural, etc. A little bit of soap and warm water on my outer bits does me just fine, thank you very much. They might as well have packaged them with razors and told women that their vajays aren't worth fighting over if they aren't completely hairless as well.
Not to mention, even if I did want my outer lips to smell like something other than clean skin, I wouldn't want them to smell like Summer's Eve. Their scents are incredibly strong and smell extremely artificial. And a bit funky, like scented tampons do. There are much better products to use imo.
Also, I want to see the male version. Women face SO much scrutiny these days over how our genitals look, taste, smell, how we choose to wear our hair down there, all of that. Guys only get late-night ads about their size. *waits for AXE to fill the void with a cheap and overpowering genital spray*
Here is a link to the Summer's Eve website. The introduction gives you a hint of the content of the ads. Summer's Eve
here is a full report by the Colbert report- including the Ad's that have been pulled
I'm interested
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Here is a link to the Summer's Eve website. The introduction gives you a hint of the content of the ads. Summer's Eve
here is a full report by the Colbert report- including the Ad's that have been pulled
I'm interested in your reaction, and what implications you think it might have.
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Well i'm rather nutral on the overall effects of the commercial. i don't like it fully it does seem to give a conotation of women being just their vagina rather then them being a person with a mind, but at the same time it could be found almst empowering for women to show how proud they are of thier vaginas its sort of a double edged sword.
Summer Eve in general is just a treasure rove of problematic stuff, I handed in a big paper on Thursday for my women studies class and let's just say I own Summer's Eve a debut of thanks for making it possible
To be honest, but not Politically Correct, men have fought over access to vaginas for millenia. As do most male animals. That commercial didn't bother me as much as the racist ones at all.
At least it wasn't someone's hand
...
more
To be honest, but not Politically Correct, men have fought over access to vaginas for millenia. As do most male animals. That commercial didn't bother me as much as the racist ones at all.
At least it wasn't someone's hand pretending to be a vagina. I don't know about y'all, but my vagina doesn't have knuckles.
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The problem is while historical true, that men have fought for it, it reflects women's history of being subjugated and second class citizen. If you stop and think about it is a historical fact but a depressing one not the empowering message they where going for.
Their website seems to be full of decent information, but their ad campaign is WTF and full of fail.
The idea of special vagina-cleaning things makes me go WTF, too. If it's really so godawful smelly down there, you should be seeing a doctor, not trying to cover it up with flower smells.
I can see it for once in a while, but not as something you need every time you bathe.
Ironically, their "V Guide" tells you that the vagina is a self-cleaning organ.
I was appalled at the commercial aimed specifically towards black women. Even as a white girl I was insulted. Some of it is funny but most of it is ridiculous. Especially because those fancy flower scented vaginal wash products are a bunch of BS. I only use water on my vulva and vag to keep it clean and I rarely have problems or unpleasant smells. Pussy should smell like pussy, not spring rain or a field of flowers. Yuck.
I thought the worst thing about it is that they mostly market douching and heavily scented soaps for an area that generally should not be douched or heavily soaped. Not only is that what they did, but they used language that implied not doing so was
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more
I thought the worst thing about it is that they mostly market douching and heavily scented soaps for an area that generally should not be douched or heavily soaped. Not only is that what they did, but they used language that implied not doing so was unfeminine, unclean, unsexy, unnatural, etc. A little bit of soap and warm water on my outer bits does me just fine, thank you very much. They might as well have packaged them with razors and told women that their vajays aren't worth fighting over if they aren't completely hairless as well.
Not to mention, even if I did want my outer lips to smell like something other than clean skin, I wouldn't want them to smell like Summer's Eve. Their scents are incredibly strong and smell extremely artificial. And a bit funky, like scented tampons do. There are much better products to use imo.
Also, I want to see the male version. Women face SO much scrutiny these days over how our genitals look, taste, smell, how we choose to wear our hair down there, all of that. Guys only get late-night ads about their size. *waits for AXE to fill the void with a cheap and overpowering genital spray*
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*waits for AXE to fill the void with a cheap and overpowering genital spray*
If the cast of Jersey Shore is any indication, there's no need. They spray it there anyway.
I think This is the worse one. It reinforces the idea that women are nothing but walking reproductive units and our worth is connected to whether men are "fighting" over the use of our "goods".
I just clicked on the link and watched. Pretty strange
These commercials are highly sexist and racist and I am thrilled that they pulled them. I guess I shouldn't be surprised that a company who creates a produce that is inherently sexist (god forbid vaginas actually smell and taste like vaginas!) would makes sexist commercials. Summer's Eve isn't even good for you. The vagina is self cleaning and putting produces on it actually removes the natural bodily secretions that keep it clean and healthy and actually cause the vagina to become unhealthy.
I thought douching was a bad thing all around anyway...
Technically it is....It washes away all of your body's natural "bacteria fighting" and natural lubricants. I never douche or use any type of "cleaners" down there. The ONLY time I have ever used anything was when I had a bacterial/yeast infection and that was an antibiotic given to me by a professional doctor.
I would never use that stuff. Its supposed to have a slight odor to it and besides, if you wash all your "natural juices away"....Then what is there to attract the men?
Most women don't know this, but if you have hair down there, all those juices and "pheromones" become trapped within the hair and actually help to attract the opposite sex. Why on earth would you want to wash that away!?
Seems silly to me. If you're that weird-ed out by how you smell or if you have a slight discharge, then that simply means changing your diet up a bit. That cures it all! You smell/taste how you eat!
Just everything about those ads struck me as gross, from the casual racism to the talking "hand vaginas," the the implications that women are worth what value men attribute to them (specifically their naughty bits) I was just disgusted by the ads. I'm not sure about "setting back the community," but I did find them personally offensive and am pretty sure they are at the very least a poor marketing choice.
Technically it is....It washes away all of your body's natural "bacteria fighting" and natural lubricants. I never douche or use any type of "cleaners" down there. The ONLY time I have ever used anything was when I had a
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more
Technically it is....It washes away all of your body's natural "bacteria fighting" and natural lubricants. I never douche or use any type of "cleaners" down there. The ONLY time I have ever used anything was when I had a bacterial/yeast infection and that was an antibiotic given to me by a professional doctor.
I would never use that stuff. Its supposed to have a slight odor to it and besides, if you wash all your "natural juices away"....Then what is there to attract the men?
Most women don't know this, but if you have hair down there, all those juices and "pheromones" become trapped within the hair and actually help to attract the opposite sex. Why on earth would you want to wash that away!?
Seems silly to me. If you're that weird-ed out by how you smell or if you have a slight discharge, then that simply means changing your diet up a bit. That cures it all! You smell/taste how you eat!
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Oh, for goodness sakes. A new generation of "vaginas are dirty" advertising. How many women have never had their mother talk to them about these things and are learning it from commercials? My mom never talked to me about it. If I ever have girls I will be addressing this with them. Thank goodness at the moment all I have to do is remind my boys to bathe occasionally.
I hadn't seen them until a friend showed them to me recently. I thought they were insulting a racist. Ugh...I wonder what the pitch for them was like and who approved them...probably a bunch of out of touch old white guys...just like the ones who want to shut down planned parenthood and limit birth control access. Lame and old-fashioned.
The first time I saw the ad was in the Harry Potter and the deathly Hallows Part 2 pre-movie previews/ads.
I was with my father........
All I could think was 'O HELL NAW! THEY DID NOT JUST DO THAT!'
Ok after some googling I found the Colbert report and the ads and to be honest I don't think theyre in good taste but all I could do was laugh... I mean seriously?!?!? Did they think that would go over well??
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09/01/2012
Total posts: 65Unique posters: 56
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