The New Intimacy

Sex Toys in a Pharmacy

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Contributor: LikeSunshineDust LikeSunshineDust
I know recently Durex and Trojan have been making vibrators and selling them in big chain pharmacies, and everyone seems pretty chill about it. My question to everyone is do you think that idea on a larger scale would fly with the general public?

I'm in pharmacy school right now, and I would eventually like to own an independent pharmacy. Independent stores really need a niche to stand out from the chains and attract customers, stuff like compounding, diabetes clinics, etc. I think it would be so cool to have a room (18+ only) at the back of my pharmacy to sell "sexual wellness products", like nicer toys than Durex and Trojan have (thinking Lelo, Fun Factory, etc.) for men and women as well as other fun products. I'd make it a welcoming environment, offer quality items in every price range, and offer to special order items if needed.

My other thought is that if my customers saw how open-minded I am about sex, they would feel comfortable talking to be about their own issues, giving me a great opportunity to counsel them on their medications, side effects, disease state etc.

It sounds great to me, but do you think the general public would support a business like that?
04/09/2010
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Contributor: Carrie Ann Carrie Ann
Walgreens sells Lelo online, just not in stores. The day is coming, though!
04/09/2010
Contributor: VictoriaRose VictoriaRose
I think it is a wonderful service to offer your customers if it is done in a classy, comfortable way. However, how well received kind of depends on the neighborhood you live in. Some are more forward thinking than others. However, I received a catalog in the mail the other day that was marketed to a much older person and I was surprised by the pages of sex toys in them. There may be a great underserved market, especially as the boomers age. Good luck with your studies!
04/09/2010
Contributor: Miss Cinnamon Miss Cinnamon
Quote:
Originally posted by Carrie Ann
Walgreens sells Lelo online, just not in stores. The day is coming, though!
I had no idea! Wow... they sell Femblossom and OhMiBod too.

I think it would definitely be cool to have a "sexual wellness" section in the back of the store, but like VictoriaRose said, reception of such a section would depend on the population/area. If it's a super liberal college town? Go for it! (Not to stereotype towns and populations or anything * cough *) I'd recommend checking out demographics first, no matter what, maybe consulting someone with more experience in that area. And, of course, trust your gut instinct.
04/09/2010
Contributor: Airen Wolf Airen Wolf
(EF Review Program Mentor)
Quote:
Originally posted by LikeSunshineDust
I know recently Durex and Trojan have been making vibrators and selling them in big chain pharmacies, and everyone seems pretty chill about it. My question to everyone is do you think that idea on a larger scale would fly with the general ... more
I would support a business like that here but you'd have to be careful about zoning regulations and how the toys are marketed. In some areas it is illegal to sell vibrators which is why they are all labeled as "novelties". I figure as long as you know your responsibilites as set down by the city codes it would be a brilliant idea!

From a customer stand point keep the area well lit and clean. Make it look matter of fact and like any other store rather than a dirty little secret and you'll be taken seriously. An attendant well versed in safer sex practices AND proper toy care would be a boon for me as a customer as well. This person needn't be a Dr. just someone who can help with purchases. My local pharmacy actually has this sort of service and their sex novelty aisles are a pleasure to peruse, though they are no where near as comprehensive as EF.
04/09/2010
Contributor: Adriana Ravenlust Adriana Ravenlust
Walgreens sells a shit ton of toys online, actually. Maybe drugstore.com, too. I think in the right locale, this would totally work
04/09/2010
Contributor: Sammi Sammi
I think it would work, too, although I suspect it would go over better if the toys were not realistic.
04/09/2010
Contributor: LikeSunshineDust LikeSunshineDust
Thanks everyone for your input.

I didn't know that about Walgreens. That's awesome though. I looked on their website and they have Liberator furniture too! Very cool of them.

I'd of course make sure everything was considered legal. Demographics are also a big concern for me. I know of some more liberal towns in my area, so I might have to scope them out in the future.

To Sammi's comment, That would be easy for me since I hate realistic toys. They would go in the "special order" category.
04/10/2010