Lately I've been seeing more companies promote charity shopping: if the consumer buys X amount of products or spends a certain amount, a portion of that goes to charity. Some companies do a 1:1 ratio, like Tom's shoes (buy a pair and another pair goes to children in need). Multiple others just donate 1% of the product price. My question is: Does knowing the company supports charitable work influence your buying behavior?
Charity Shopping: Does it Influence You?
06/13/2011
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I don't go out of my way to do this, just participate when it's convenient. Very seldom do I switch to a different brand or product, but I have been known to buy the pink version of something to support the Komen Foundation. Generally, I prefer to do the donating myself. Rather than send the money through the intermediary of a corporate donation, I'll buy duplicates of non-perishables and toiletries at the grocery and donate those to a local shelter or food drive.
06/13/2011
I usually will do my charitable shopping from an organization, rather than a company. My main two are PETA and Animal Rescue Site. The latter has a lot of nice organic products, including clothing.
06/13/2011
It depends on what they're giving to. If it's something I don't support, then I might not buy the product at all, or not from them. Otherwise, I think it's a great idea.
06/13/2011
Total posts: 4
Unique posters: 4