Thanks a bunch! I was thinking that if Fred posted, he would start his own thread, so I didn't expect to see him popping up elsewhere.

which also gives everyone the weekend to calm down and perhaps use their brains to come up with a few suggestions to submit over there I hope.

I "used my brain" quite enough when I was coming up with content for this company to use. I am a customer and contributor, not a business consultant, and I'm not going to be sitting here contemplating what EF might be able to do in the future, because I'm interested in what's happening presently, and that is not something I have any hand in changing. I want to hear about concrete decisions made by the management regarding the whole points shit-storm that just took place. Since the initial letter, Fred and Stormy both have wavered on those original statements because of the community's upset, so now no one really knows what's going on at all. I am far from the only one who just wants to hear definitive yes/no answers. The community has launched a lot of suggestions at the both of them, and last time we heard from Fred, it was a lot of "I might consider maybe yadda yadda" - but none of that is very helpful, tbh. I just want to see someone make up their minds already.

I am so glad that someone has finally said that. I have made purchases with my own cash making me a customer. I have used the forums and written reviews and then made purchases with my EARNED points. It is in no way my responsibility or the rest of the community's for that matter to have to build or put together a business plan especially for someone that does not stick to his word. He's shown his true colors. When people became upset he blamed us.
"A well written, informative review is a rarity. Most of the publications are poor and some even leave a feel of a review written without actual product testing, or even blatant plagiarism.
I would agree with Alan & Michele who suggested going back to basics when we were sending a toy to selected contributors. There were no points back then too. I think, some modifications of the description review program would do this. I am also considering letting in reviews only for the products that the contributor actually purchased or received from the company."~Fred

Last time I checked Fred approved the changes that happened back in 2009. I sure as hell know that I wasn't involved in that. So if you can honestly come back to us with a blatant smack in the face to your customers and community then I think you deserve all the backlash you are receiving. Considering EF's past history and now all of this I can honestly say that even if I wanted to stay, I can say without a shadow of a doubt that I would never ever spend another dime here especially when I can go else where I wouldn't be treated so badly. I'm not sure if Fred ever went to business school or not but now might either be the time to look into that or maybe take a refresher.

After hearing that recording it is just a matter of time before they go belly up.

1.) No cash on hand

2.) Multiple lines of credit maxed out

3.) Multiple months showing a loss, including one month with a loss of at least $150k

= No banks will step within a 100 feet of them.

It's sad since the community used to be a great place. I'm guessing the only hope at this point will be bankruptcy. Although seeing how the community was screwed out of the points that they earned I wouldn't mind it if he got a taste of his own medicine. Karma it's a bitch and you maybe able to run and hide but you can never fully stay clear of it's grasp.

You're so adorable and a clueless *pats on head*

Hehehehe....But I do agree! And funny, too!