I recently saw another company on facebook (I can't remember which one) who does things similar to the Friends with Benefits thing. But instead of just randomly picking what the sale would be, the day before the old sale expired, they would put up a poll asking what the next sale should be, and give options.

It would be totally kick ass if EF would do that too Not that we don't already get to play a big enough part in things around here, but it also might be a way to get more people to actually join on the site instead of just following on FB.