Quote:
Originally posted by
anonymous1298304
advertising through social media: as far as using aff links in social media: for real? do we have to put the word "ad" at the beginning of a tweet or other type of social media post?
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sponsored posts: so the disclosure
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advertising through social media: as far as using aff links in social media: for real? do we have to put the word "ad" at the beginning of a tweet or other type of social media post?
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sponsored posts: so the disclosure has to be the very first thing in the post before any links?
wow, so if so won't that be what shows as in a truncated rss feed? SUCKS!
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affiliate links and banners: I totally don't understand this part! When I write a blog post I insert any affiliate links that pertain to the subject I"m writing about. I'm not talking about reviews or sponsored posts necessarily. for example let's say I'm writing an educational post about sex toy materials, I would link keywords to ef's guides about the topic. So are they saying that at the beginning of the post I'd have to say that the post includes affiliate links and also explain what an affiliate link is?
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other devices: so disclosures have to be prominent on phones and other electronic devices and we are supposed to make sure that these disclosures are showing up on peoples smartphones etc. well i don't have those fancy gadgets! how do i know what the format is like on those?
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Based on my experience in the paid blogging, SEO, and general internet marketing world, both from a blogger's standpoint (blogging since 1999, doing the whole paid gig since 2007), and from a company standpoint:
- Yes, tweets and other social media posts should be disclosed. I disclose mine by adding the hash tag #ad or #sponsored at the end. It's in good taste for your followers to disclose, not to mention now the FTC apparently wants the disclosure there, too.
- Sponsored posts: I've seen conflicting information on the interpretation of the FTC's guidelines on *where* the disclosure should be. It should be clearly distinguishable from the rest of the content, but does that mean it has to be at the very top of the post? I'm not sure. Personally, I am going to continue with placing my disclosures at the end of my posts, in a separate paragraph.
- So long as your social media/post content shows up on a mobile device, then any disclosure you use should show up, too.